1. Do what you love
2. Put a dent in the universe
– have a clear vision that should fit in a twitter post
3. Say “No” to 1000 things
– focus. reduce clutter. make things simple.
– interface with 6 people
4. Kickstart your brain by doing something new
– Apple store took inspiration from the Four Seasons Hotel (concierge, genius bar)
5. Sell dreams, not products
6. Create insanely great experiences
7. Master the message
– Be good at public speaking
Good artists copy; great artists steal.