Jennifer Aaker: Happiness Paradox

Research compared two grps:

1) “create happiness”  grp
– less happy
– what you’re chasing keeps changing over time

2) “create meaningfulness” grp
– spent time making them feel more connected to the world (not just friends and family)

Changing priorities and feelings over lifespan:
12-14: not much emotions
15-17: angst, happiness felt = excitement
18-20: alone, confinement
20-25: power, money, status (money = happiness)
30: balance in life, bodies going downhill, children, connectedness, calm, gratefulness



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