4 elements of a successful trend

1. Practical benefit (simple to use) – e.g. Instagram

2. Identity benefit (balance b/w belonging and uniqueness) – e.g. Apple products

3. Message must be a story (simple and attention-drawing) – turn #1 & 2 into a story

4. Social distribution (trendsetters) – distribute #3 tgo trendsetters and trend followers 

 

source: http://youtube.com/watch?v=f0QmQDk5mDE

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